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AFO2024-07-01T02:24:23+00:00

Financial Planner or Financial Advisor: Which One Do You Need

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Financial Planner or Financial Advisor: Which One Do You Need​
Financial Planner or Financial Advisor: Which One Do You Need​
The terms financial advisor and financial planner are often seen as synonymous or interchangeable; however, there is a distinct difference between the use of the financial terms and the financial services that are offered by the two types of professions. While a financial advisor and a financial planner offer guidance on finances, investments, and taxes, financial advisors generally focus on the management of an individual’s or family’s investment portfolios, while financial planners take a look at the holistic financial picture to analyze an individual’s or family’s long-term financial goals.
Table of Contents hide
  1. What Is a Financial Advisor?
  2. What Is a Financial Planner?
  3. Differences between Financial Advisor vs Financial Planner
  4. Special Considerations
  5. When to Get a Financial Advisor vs. a Financial Planner?
  6. FAQs
When individuals or families need help managing their finances, they often turn to a financial professional. “Financial advisor” and “financial planner” are both financial specialists who help individuals manage their money. However, there is a wide range of financial professionals, from accountants and insurance agents to investment advisors and brokers who help or manage one’s finances in some way or capacity. Every financial planner is a type of financial advisor; however, not every type of financial advisor is considered to be a financial planner. There are more than 100 certifications that a financial advisor could attain or receive, so the vast number of specializations a financial advisor could achieve is practically endless.
Understanding the difference between the two professions can help individuals and families choose the right financial professional to meet their specialized financial needs and goals. Here is what one should know when deciding between taking the assistance of a financial advisor or a financial planner when planning their finances, investments, and retirement.

What Is a Financial Advisor?

In order to provide advice on investments and other financial concerns, a financial adviser must have completed the necessary licensing and certification tests. A financial adviser may assist customers with a range of financial choices, such as investing in a company, purchasing a property, or setting aside money for retirement. They may also aid with estate planning and set up insurance for their customers; however, you should still have an attorney create any wills or trusts.

Advisors come in a wide variety of forms, each with its own specialization and range of approaches and services. The majority have passed certain licensing tests. This is usually the Series 7 exam administered by the Financial Industry Regulatory Authority (FINRA) or the Series 65 exam (which is necessary for licensed investment advisers).

Typically, financial advisors charge a yearly fee for their financial services. A few advisors also levy fees on the services they market, such as annuities and mutual funds. Although yearly rates for these services may vary, they typically fall between 0.5% and 1% of assets under management (AUM), with charges reaching up to 6% of transaction amounts.

What Is a Financial Planner?

A financial planner is a unique type of financial advisor who uses cutting-edge information and resources to develop customized financial plans for individuals and families. These include preparing for late-life events, investing for retirement, and devising an asset-transfer strategy.

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One or more certified financial planners (CFPs) are on staff at many financial advisory businesses, where they collaborate with financial advisors and clients to create detailed financial plans for individuals and families. These financial plans are then used to carry out transactions and oversee the financial affairs of clients in combination with other instruments and approaches.

Financial planners often charge for their services, similar to financial advisors. These costs might be project-based, quarterly, yearly, or monthly, depending on the particular services being rendered.

Additionally, some financial planners get compensation for the financial services they market. Commissions are often the same as those paid to financial advisors, and hourly rates may be as high as $150 or as little as $50 (depending on the assignment).

Differences between Financial Advisor vs Financial Planner

While working with clients and offering beneficial advice, financial advisers and planners vary significantly in a few important ways. For instance, although many financial advisers work with individuals and families for an extended length of time, others merely assist them with specific assets, transactions, or investments.

On the other hand, financial planners often approach their clients’ finances from a more holistic perspective and create long-term plans that include every facet of their financial lives. These are often reviewed every few years, and when plans are revised, client investments or tactics are modified to fit changes in financial needs and goals.

Financial advisers and financial planners vary significantly in that the former often charge hourly or set fees for their services, while the latter may get commissions on certain items or services they offer.

Finally, while financial planners and advisers sometimes have many of the same licenses, they usually hold distinct qualifications, such as the Certified Financial Planner (CFP), Chartered Financial Analyst (CFA), Chartered Financial Consultant (ChFC), or Certified Investment Management Analyst (CIM).

Special Considerations

Before hiring a financial advisor or financial planner it is important to do one’s homework and research into aspects such as their credentials, how long they have been licensed, and how many years they have been practicing. One should be sure to ask both the financial advisor and financial planner questions about their specific qualifications and training, such as whether they specialize in estate planning, investments, or tax.

Individuals and families should also understand how the financial planner is compensated for their work and what financial services or value the client would receive in return. For example, is the client paying a one-time fee for the financial review or service, or are there multiple fees every time an investment change or plan modification is made?

It is also important to ensure that the financial advice and guidance received from the financial advisor or financial planner mirrors one’s risk appetite and tolerance while also matching one’s long-term financial goals.

One should consider developing a list of questions to ask when vetting a potential financial advisor or financial planner. Finally, checking the disciplinary record and references for the financial advisor or financial planner is important to ensure that one is receiving the best quality financial guidance and service that is in line with fiduciary standards.

When to Get a Financial Advisor vs. a Financial Planner?

If one is looking for assistance with one’s finances, both a financial advisor and a financial planner may be able to help in different ways. The better option depends largely on one’s circumstances and financial needs. Different approaches and questions should be asked with hiring either financial professional.

For example, if an individual or family has short-term financial issues or needs assistance with specific investment or tax-related questions, a financial advisor would typically be the best option for that situation. However, if one is looking for support in developing a comprehensive long-term financial plan then one may be better off working with a financial planner instead.

A financial planner might be the best fit if one is looking for assistance with:

  • Developing a long-term financial plan
  • Comprehensive understanding of how one’s finances are likely to evolve over the course of a lifetime
  • Adjusting to a major life change, such as marriage or children
  • Adjusting finances when nearing retirement
  • Managing debt, savings for college, or creating a financial budget
  • Strategizing key asset transfers to heirs and other beneficiaries

Alternatively, a financial advisor may be more appropriate if one is looking for assistance with:

  • Specific investment strategy or decision
  • Gaining confidence in making financial decisions on one’s own
  • Occasional financial guidance
  • Using investments and other tools to execute one’s financial plan

FAQs

Do I need a financial planner or can I do it myself?
If one already possesses an understanding of finance when crafting a financial plan and the ability to manage one’s finances money throughout life’s ups and downs, then one may be fine on their own. However, it is still recommended to gain a second opinion through a financial advisor or financial planner as that may help introduce new perspectives that may help ensure that one is reaching their financial goals properly.
Should I get a personal financial planner?
Choosing a financial advisor or financial planner can help individuals focus on achieving their financial goals. Financial advisors aren’t just for the ultra-wealthy; working with a financial advisor or financial planner is a great choice for any individual who is looking to improve their personal finances and stay on track with their financial long-term objectives.
What is the best type of financial advisor to have?
It is often recommended to work with a fee-only fiduciary as they are licensed and registered as fiduciaries. This also means that the financial advisor or financial planner is paid directly by the client and not through commissions for selling certain investment services or insurance products.
How much do financial advisors charge?
Many financial advisors typically use a fee structure called an AUM fee, or a percentage of assets under management. This fee is normally just 1% per year, although some financial advisors, like robo-advisors or virtual financial advisors, can charge substantially less for their services.
References
  1. https://www.bankrate.com/investing/financial-advisors/financial-advisor-vs-financial-planner/#how-to-find
  2. https://www.investopedia.com/articles/personal-finance/040215/financial-advisor-vs-financial-planner.asp
  3. https://www.nerdwallet.com/article/investing/what-is-a-financial-planner
  4. https://www.cnbc.com/select/financial-advisor-vs-financial-planner/
  5. https://www.marketwatch.com/picks/financial-adviser-vs-financial-planner-whats-the-difference-1c604876
This material contains opinions of the author, but not necessarily those of Arrowroot Family Office LLC or its subsidiaries. The opinions contained herein are subject to change without notice. Forward looking statements, estimates, and certain information contained herein are based upon proprietary and non-proprietary research and other sources. Information contained herein has been obtained from sources believed to be reliable, but are not assured as to accuracy. No part of this material may be reproduced or referred to in any form, without express written permission of Arrowroot Family Office, LLC. There is neither representation nor warranty as to the current accuracy of, nor liability for, decisions based on such information. Past performance is not indicative of future results.
Financial Advisors, Financial Planners, Investment

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  • 4553 Glencoe Ave, Suite 200, Marina del Rey, CA 90292
    (833) 224-2249
  • 2 Boars Head Ln, Suite 110, Charlottesville, VA 22903
    (626) 712-2090
  • 1107 Investment Blvd, Suite 160 El Dorado Hills, CA 95762
    (916) 384-0050
  • 725 Barclay Circle, Suite 215, Rochester Hills, MI 48307
    (248) 453-5252
  • 950 Broadway, Suite M100, Tacoma WA 98402
    (253) 858-2427
  • Investment Management
  • 529 Plan
  • IRA
  • 403(b)
  • 401(k)
  • Corporate retirement
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Arrowroot Family Office LLC is a registered investment adviser with the U.S. Securities and Exchange Commission (“SEC”). Registration with the SEC does not constitute an endorsement by the SEC, nor does it imply that AFO has attained a certain level of skill or ability. Content should not be construed as legal or tax advice, AFO is not engaged in the practice of law or accounting.


AFO Form ADV (Part 2A & Part 2B)

AFO – ADV Part 3 Form CRS

    Terms & Condition | Privacy Policy | Web Accessibility

Copyright © 2025 Arrowroot Family Office – All rights reserved.

  • 4553 Glencoe Ave, Suite 200, Marina del Rey, CA 90292
    (833) 224-2249
  • 2 Boars Head Ln, Suite 110, Charlottesville, VA 22903
    (626) 712-2090
  • 1107 Investment Blvd, Suite 160 El Dorado Hills, CA 95762
    (916) 384-0050
  • 725 Barclay Circle, Suite 215, Rochester Hills, MI 48307
    (248) 453-5252
  • 950 Broadway, Suite M100, Tacoma WA 98402
    (253) 858-2427

Services

  • Investment Management
  • 529 Plan
  • IRA
  • 403(b)
  • 401(k)
  • Corporate retirement
  • Retirement Planning
  • Tax Planning
  • Estate Planning
  • Financial Planning

Calculators

  • Traditional IRA Calculator
  • Roth IRA Calculator

Links

  • M&A
  • Arrowroot Capital
  • Join Arrowroot
  • CPA Partnership
  • Press Releases
  • Careers
  • Events
  • Blogs
  • Clients Login

Newsletter

Arrowroot Family Office LLC is a registered investment adviser with the U.S. Securities and Exchange Commission (“SEC”). Registration with the SEC does not constitute an endorsement by the SEC, nor does it imply that AFO has attained a certain level of skill or ability. Content should not be construed as legal or tax advice, AFO is not engaged in the practice of law or accounting.

AFO Form ADV (Part 2A & Part 2B)

AFO – ADV Part 3 Form CRS

    Terms & Condition | Privacy Policy | Web Accessibility

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